With over 20 collective years of creative design, content creation and business development — The Craft Crew understands the real-world challenges you face as a business owner.

Our expertise includes strategic content creation, trackable direct response marketing, comprehensive design, along with almost all of the services you might need to build an ongoing, mutually beneficial relationship with your customers.

what is marketing?

So, what exactly is marketing? There are endless definitions floating around but in a nutshell - all the processes involved in getting a product or service from a brand or business to their desired audience, make up marketing. Marketing involves creating or conceptualizing the product or service, identifying it’s audience, promoting it and moving it through the proper selling channels.

This can all seem vague and endlessly expensive. At The Craft, we break this process down and focus heavily on researching your target audience, how your competitors are succeeding in winning them over, and where you currently stand on the spectrum of successful brand - audience relationship.

The data we gather serves as the foundation for your brand’s future. Our research guides our in depth strategy building phase, where we curate a completely unique roadmap to get your dream client wanting to consume what you have to offer.

We offer all of the creative content building services you will need but what we want to teach you, is how to tactfully execute direct response marketing with our without us.

WHAT IS STRATEGY?

Strategy is the product of in depth marketing research. A long term strategy stems from a real understanding of the market your business is a part of, who your competitors are, what their successes and failures are and exactly what sets your brand apart from them. Through this fundamental market research - you will now have the tools and understanding to create a strong value proposition.

Your business’s value proposition is, in our opinion, the most important element of your brands overall marketing messaging. A value proposition tells your audience why they should do business with you rather than your competitors, and makes the benefits of your brand a clear no brainer, from the very start.

A strong strategy doesn’t only focus on marketing. It highlights the fact that good, valuable content and intelligent design are the core of your brand’s identity. We understand the digital era that we are all living in and hope to help our clients transition into things like video and photography production.